LeadRouter™

Technology Sets Us Apart
Our cutting-edge technology helps you work smarter and faster to give your clients unparalleled service, get your listings sold and promote your business.

Internet Marketing Strategy - Capturing the Buyer
 

Coldwell Banker Residential Brokerage has one of the most comprehensive Internet strategies in the real estate industry. No other local real estate company can provide access to as many online buyers worldwide, 24/7. Homes are placed on more than a dozen partnering website including:

  • NewEnglandMoves.com
  • ColdwellBanker.com
  • ColdwellBankerPreviews.com
  • Realtor.com®
  • Google
  • WallStreetJournal.com
  • NYTimes.com
  • Boston.com
  • RealEstate.Yahoo.com
  • Zillow.com
  • IHT.com
  • CyberHomes.com
  • Trulia.com
  • Enormo.com
  • FrontDoor.com
  • HomeFinder.com
  • OpenHouse.com
  • Homes.com
  • AOLRealEstate.com

To learn more about our eMarketing Advantage, click here.

See how Coldwell Banker sales associates capture the online buyer, click here.

Click here!
LeadRouter™
Lead Router

This exclusive technology automatically converts a buyer’s online email inquiry into a voice message that immediately notifies the listing associate on their cell phone. Within seconds, the potential buyer can connect to the listing agent.

See LeadRouter™ in action. Watch this video

HomeBase - Online Transaction Management
HomeBase

Today’s busy consumers demand immediate and instant access to their files, their documents, and their real estate agent. HomeBase is our exclusive online transaction management system that enables a buyer, seller, vendor and agent to access the transaction online from anywhere so they can view progress, access documents or even send messages to get updates.

Watch this video and see how the HomeBase Transaction Management System differentiates a Coldwell Banker sales associate from the competition by offering buyers and sellers the convenience and technology they demand.

Data Mart Reports
 

A collection of reports that help you to demonstrate your mastery of the local market conditions to your prospective clients, some popular reports include information on absorption rates, list-to-sell ratios, listing and selling activity and more.

Comparative Market Analysis

Comparative Market Analysis assists you in competitively pricing a prospective listing. Our easy-to-use CMA software will help you prepare a market analysis by comparing the property to similar properties. Using this information on a listing presentation helps you equip yourself with the data so you can speak in concrete terms and position yourself as the market expert.

Search Engine Optimization
 

Coldwell Banker Residential Brokerage, as a part of the world’s largest real estate brokerage firm, NRT LLC, has purchased thousands of search terms on Yahoo, Google and other search engines to prominently position NewEnglandMoves.com as one of the top websites. Sales associates can offer sellers a comprehensive Internet strategy designed to expose their home to more buyers.

"HomeBase gives me the ability to provide electronic information which is huge in this digital age. It prevents me from having to scan and email documents to the clients."
 
Steve Smith
Groton, MA

"LeadRouter is a great marketing tool and helps to set us apart. It is impressive to the potential sellers in our listing presentation and I have had several leads converted to and proceed to a closing."
 
Candy Sharp
Wolfeboro, NH


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